I love cake. When I was cooking in France, I used to make a different cake every single day in my job. So it is fair to say that I am quite a fan of the old sponge and icing! I recently made a courgette and mascarpone cake which I still dream about. But the … Continue reading
Category Archives: Brands
As an owner of a food brand myself, I am a little bit obsessed with the brands of other food products. Here is a selection that have caught my eye.
The Foragers – Building a Brand to Pioneer a Movement
Here is a brand that I have been working on recently – the Foragers pub in St Albans. I have known George and Gerald who run the business for about a year, and was so pleased to be asked to create a brand strategy and website for them. The logo that we created for them is below: The … Continue reading
Maldon – Are they worth their salt?
I really love salt. With salt, a meal can be totally transformed from bland to balanced. I know there are so many articles and studies about the amount of salt we have in our diet, but I don’t know if it is my age or something, but, just like my pension, I never spare it … Continue reading
Levi Roots – A brand extension too far?
I loved him on Dragon’s Den. A soulful character with a genuine love for what he did. The Song, the Pitch, I can see why he has been such a hit in the world of food; an industry that is often crowded by big brands with no soul or face. I have always loved Carribean … Continue reading
The Pot Noodle Generation Grows Up
Fresh snack pots are everywhere. But who came up with the idea in the first place? EasyBean are adamant that they came up with the idea a year before Innocent Veg Pots…then again, I suppose it is simply a fresh upgrade from the humble pot noodle… Anyhow, it looks like the one portion pot of … Continue reading
Just Brownies are More than Enough
Brownies are my dinner-party fail-safe choice. Ingredients are easy to get hold of, it’s a total-crowd pleaser with a dollop of vanilla ice cream, and it makes the house smell wonderful. Unfortunately, I often bite off more than I can chew at dinner parties and end up greeting guests, takingcoats, stirring a stew, mixing a … Continue reading