What’s more exciting than delicious food? Plastic replicas of delicious food! Almost outside every restaurant in Japan, there are helpful replicas of the grub on offer. This proved absolutely critical to the happiness of my tummy given the lack of English menus. Many an occasion I would smile politely and beckon the waiter to the … Continue reading
Category Archives: Launching my own Food Brand
Los Paderos – Artisan Bread by Subscription
Much as I LOVE fresh bread, it isn’t half fiddly to make! Once in a blue moon, I get the yeast and the strong white flour out and start kneading. My Kitchenaid‘s dough hook speeds up the process considerably, but it is still a bit of a ‘faff’! There is nothing quite like the sweet … Continue reading
Coldpress Raw Juices – the raw trend continues
Coldpress is a raw, cold-pressed juice. Their fruit is crushed and pressurised cold using high pressure processing (HPP) and therefore retain the flavour, colour and aroma of fresh fruit, that pastuerised juiced would not. There are no concentrates, preservatives, added sugar, sweeteners or colours and they apparently retain twice the Vitamin C and antioxidants of heat pasteurised juices! … Continue reading
Is this the end of the Takeaway? This is Housbites.
This evening, I went to the launch of Housebites, by my friend Simon Prockter. Its strapline is re-inventing takeaway. And unlike a lot of straplines out there, this one really does what it says on the tin. I like the logo, it is clean and confident, and the chalk board strapline gives a nice hand … Continue reading
Horlicks in the Morning?
ooh I do love a hot drink before bed. As a child this was strictly forbidden. Something about sleeping on a full belly…? Nevertheless, I now bask in the luxury of having a hot drink not only before bedtime, but actually in bed with a good cookbook. The choices in the UK are pretty dire, so … Continue reading
Brand Building via Twitter – Innocent Best in Class
There is still a lot of confusion in the use of social media in the food industry; why do we need to do it? I have a number of clients who use our social media management services on subscription and we frequently update on the impact they are getting – the re-tweets and increase in … Continue reading